Category: Podcast

Ep 58: Promoting Positive Workplace Culture in Your Association

Ep 58: Promoting Positive Workplace Culture in Your Association

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Do you know your team well? Do you know what they’re excited about? Do they feel supported by you? Our guest for this week, Kate Emshoff, Director of Business Operations at the American Medical Association (AMA), talks to us about the shifts in workplace culture that the AMA did as a result of the pandemic. In this episode, she also shared her thoughts on what leaders can do to make the office a place where employees enjoy coming to work, with emphasis on creating a women-friendly workplace, where female talent can maintain a healthy balance between work and family responsibilities. 

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Ep 57: Cultivating Innovation in Your Association

Ep 57: Cultivating Innovation in Your Association

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Our guest for this week is Elizabeth Lucas, Senior Consultant at .orgSource.  Liz was the Executive Director of the American Massage Therapy Association for 15 years and Executive Director and CEO of Soroptimist International of the Americas for 10 years. In this episode, Sherry and Liz discuss the importance of innovation for organizations and building a positive culture in a remote environment. They also tackled the results of the ASAE research foundation task force that Liz chaired, which studied associations as an innovation catalyst. 

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Ep 56: Radical Branding—Make Your Association Stand Out

Ep 56: Radical Branding—Make Your Association Stand Out

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Our guest for this week is Michael DiFrisco, Chief Marketing Officer at the American Academy of Cosmetic Dentistry (AACD). He is also the owner of BrandXcellence, a brand consulting firm, and has more than 30 years of experience in helping businesses connect with their target audiences. In this episode, Michael shares his views on how branding has evolved in the last couple of years and what association leaders can do to create a strong brand identity.

When associations hit a bumpy road, rebranding comes to mind … but when is the right time to rebrand? What can you expect from a successful rebranding initiative? Get answers from the mouth of the expert! Don’t miss this episode!

 

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Ep 55: Evaluating the Changing State of Talent Acquisition

Ep 55: Evaluating the Changing State of Talent Acquisition

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Talent acquisition is certainly on every leader’s mind today, which is why we’ve brought on this week’s guest, Sarah Mitial, Founder and CEO of People Architectural Group. She’s a human resources professional who helps organizations hire and retain the best talent. Sarah talks to us about the most significant trends in talent acquisition today, and what employers can do to attract the type of talent they need. If you’re currently hiring or having difficulty retaining employees, this episode is not to be missed!

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Ep 54: Creating Organizations That Empower People to Do the Best Work

Ep 54: Creating Organizations That Empower People to Do the Best Work

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This week, our guest co-host Kevin Martlage, Senior Consultant at .orgSource, takes the reins as he interviews career and leadership consultant, author, and keynote speaker, Al Dea. Al is also the founder of Betterwork Labs and the host of the MBA Insider Podcast.  In this episode, Al talks to us about the new landscape of talent acquisition in the new world, and the challenges and opportunities that technology brings for the future of business cultures. This episode is a treasure trove of great insights so make sure not to miss!

 

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Ep 53: Listening to the Voice of the Member

Ep 53: Listening to the Voice of the Member

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Our guest for this week, Reggie Henry, Chief Information and Engagement Officer at ASAE, has been leading IT initiatives for 26 years in the association space! What a feat! In this episode, Reggie talks to us about the most significant changes in his approach to leading technology initiatives, his leadership style, and his challenges over the years. He also tells us about recent ASAE projects that are designed to listen more closely to “the voice of the member.” 

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Ep 52: Creating structure in a little bit of chaos

Ep 52: Creating structure in a little bit of chaos

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Today, our guest is Allison K. Summers, Executive Director and Chief Staff Executive of Zonta International. She is a global business leader, an author, and a sought-after speaker, and the former president of the American Marketing Association. In this episode, she shares with us some of the challenges and opportunities involved with leading an international organization for women. She also talks about what she thinks are the biggest challenges for female executives today, and some tips on how they can exert greater influence in their communities. 

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Ep 51: Is Your Organization Leading or Lacking? Advantages of the AMC Approach

Ep 51: Is Your Organization Leading or Lacking? Advantages of the AMC Approach

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Our guest for this week, Kim Robinson, President of Frontline Co., talks to us about the type of associations that benefit most from support by a management company and the advantages of this approach. She also shares her insights on how association business models are changing and the most important technological development for associations.

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Ep 50: Advancing Educational Programs to Increase Value for Members

Ep 50: Advancing Educational Programs to Increase Value for Members

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Our guest this week is Elizabeth Lepkowski, Chief Learning Officer at the American Academy of Clinical Endocrinology. She has also served as director of education at the American Society of Anesthesiologists and e-learning manager at the American College of Chest Physicians. Today, she shares her thoughts on education in the association industry and how programs are growing and changing, and what her organization is doing to meet those needs.

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Ep 48: Crafting a Winning Member Engagement Strategy in the Digital Age

Ep 48: Crafting a Winning Member Engagement Strategy in the Digital Age

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Our guest for this week is Amanda Kaiser, a member engagement specialist and also an author and sought-after speaker who has presented in many prominent association venues. Recently, Amanda partnered with Matchbox Virtual Media to co-create the Virtual Networking Incubator and she shares what they discovered in that project. She also talks about the collaboration with Dynamic Benchmarking to develop the New Member Engagement Study and learn the trends in engaging new and old members. Lots of gold nuggets here. Don’t miss!

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Ep 47: What Do I Want to be Famous For Within My Association?

Ep 47: What Do I Want to be Famous For Within My Association?

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This week’s guest is the IrishmanSpeaks Conor Cunneen, a keynote speaker and a consultant whose mission is to improve people, performance, and productivity with a smile! Conor walks us through strategies to ensure a great customer experience and how leaders should think about employee engagement. His great sense of humor on addressing challenging topics such as culture and change management will make listening to this episode such a breeze!

 

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Ep 46: Preparing for the Future with Strategic Foresight

Ep 46: Preparing for the Future with Strategic Foresight

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Disruptions will happen throughout history. The big question is, are you and your organization ready?  Our guest for this week is Robin Champ, a Senior Trainer and Consultant at LBL Strategies, focusing on strategic foresight and strategy management. She’ll walk us through on how we can integrate foresight in our strategic planning, looking for signals and trends, as we navigate our paths in Association 4.0.

 

 

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Ep 44: Focusing on Culture to Recruit and Retain the Right People for Your Association

Ep 44: Focusing on Culture to Recruit and Retain the Right People for Your Association

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Having the right people is critical for any organization’s success. In today’s business landscape, the competition for recruiting and retaining talent has been extremely fierce. Bridget Walsh, Chief Operating Officer of the Emergency Nurses Association, shares the challenges and opportunities in attracting and retaining the right talent for her association – with flexibility and adaptability at its core.

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Ep 43: Creativity and Innovation Set the Stage in Turbulent Times

Ep 43: Creativity and Innovation Set the Stage in Turbulent Times

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Fear of the unknown is quite common, and doing things differently from how it used to be triggered a lot of hesitation in the association management industry. This week’s guest, Vivian Abalama, IOM, CAE, shares how her organization harnessed innovative solutions amid the pandemic as it shifted its focus to having more opportunities for mentoring, while creating more benefits to engage its members.

 

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