Category Archives: Podcast

Ep 35: Promoting Effective Partnering Through a Culture of Collaboration and Communication



Open lines of communication go a long way in terms of building a great partnership. Our guests for this week, John Forbes, Executive Director of the American Venous Forum, and Sue O’Sullivan, President at Veritas Meeting Solutions, talk to us about how their organizations partnered to create a unique hybrid management model for associations, and how this relationship thrived through mutual trust and respect within the teams.

 

 


Ep 33: Accelerating Initiatives in an Era of Disruption



Join us this week as our guest, Dean West, President of Association Laboratory, talks to us about how the pandemic accelerated initiatives in the association industry—what could have taken five years is now only taking a couple of months to execute. With lots of pros and cons, Sherry and Dean discuss that while face to face meetings are still very much important, associations are currently still finding their feet in balancing and incorporating traditional and virtual strategies to extend substantial reach in audience. We know a lot of association executives have a lot to say about this topic so leave us a comment below!

 


Ep 29: Ramping Up Digital Transformation in the Hotel Industry



Digital transformation in the hotel industry started way before the pandemic, but the crisis gave it the push it needs down the hill. This week’s guest, Bill Elliot, President & CEO of the Wisconsin Hotel & Lodging Association (WHLA), shares some insights on the things WHLA did to keep their heads above water, while taking a step back to look at internal systems that will help increase productivity and efficiency.


Ep 28: Shifting the Paradigm to Focus on Staff Well-Being



Join us this week with our guest, Stephen Peeler, Executive Director at Infectious Diseases Society of America Foundation. Sherry and Stephen talk about how the IDSA Foundation saw the pandemic as an opportunity to not only change its business model but also the way it thinks about its staff. The organization concentrated on what it was going to stop doing to effectively ramp up its pandemic preparedness and response.


Ep 27: Building the Framework for a Healthier Work Environment



Join us this week as our guest Nancy MacRae, CEO of the Emergency Nurses Association, talks about leadership during and post-pandemic. Tune in as Sherry and Nancy discuss how the pandemic strengthened the value of associations and how they can continue to represent and grow impact by delivering value and being adaptable.

 

 


Ep 26: Reinforcing Relationships Through Member Engagement and Experience



Join us this week with our guest Geoffrey Brown, CEO of the National Association of Personal Financial Advisors, as we discuss how member engagement and experience, when done the right way, can deepen your association’s relationship with your audience and can make you an indispensable part of their lives.

 


Ep 25: Utilizing Emerging Technologies to Solve Communication Problems



Hybrid events seem easy on paper, but execution is a totally different story. If you don’t have the right people and the right technology, it could be your biggest nightmare. Tune in as Sherry Budziak interviews Laird Crawford, owner and CEO of Ian Ryan Interactive, to discuss how the Innovation Summit was seamlessly blended into an in-person and online event, and all other media services that associations can utilize to economically meet their communication needs.


Ep 24: Systemic Problem Solving Through Lens of Optimism



The pandemic has forced associations to be as creative and innovative as possible to ride the tide and thrive in it. This week’s guest, Mike Moss, President of the Society for College and University Planning, talks about launching an Innovation Hub in his organization to speed up product development cycles and identify and refine experiments that were moving the discipline forward. Lots of takeaways that you don’t want to miss!

 


Ep 23: Simplifying the Road to Excellence



Perfection through simplification is never easy, but this is what our guest, Garth Jordan, CEO of American Animal Hospital Association (AAHA), is advocating for at his organization. For this episode, Sherry and Garth talk about simplifying the association business model through redirection of resources and elimination of visions that are not aligned with the association’s core purpose. Stay tuned!

 


Ep 22: Driving Value to Increase Member Engagement



This week, let’s dive into member engagement and what future membership will look like. Sherry Budziak, .orgSource Founder and CEO, interviews Tom Morrison, CEO of Metal Treating Institute Management, about membership challenges and opportunities, as well as insight on how they successfully managed their association’s first in-person event, while making sure attendees feel comfortable and reassured.