Category: .orgCommunity

Ep 82: Strategies and Advice for Future Success for Leaders and the Like

Ep 82: Strategies and Advice for Future Success for Leaders and the Like

Business, regardless of whether you’re in the profit or nonprofit sector, is fundamentally about people. An association’s employees and board members play a crucial role to the health of the organization and its future success. Finding and attracting the right people can prove to be a difficult challenge, especially in today’s fast-paced digital market.

Our guests, Don Dea, Co-Founder of Fusion Productions and digitalNow, and his son, Al Dea, Founder of Edge of Work, sat down with us to discuss how leaders can be better listeners, tips to attracting top talent, and the most effective ways to encourage a team to do their best work.

“If you did your job in terms of bringing the right people on the bus, you have to make sure they are in the right seats,” says Don.

Get ready to challenge assumptions, spark creativity, and invite exploration in this thought-provoking episode of the Association 4.0 Podcast. Listen in!

Ep 81: The Blueprint for Success – A Proven Framework for Driving Certification Revenue

Ep 81: The Blueprint for Success – A Proven Framework for Driving Certification Revenue

Welcome to episode 81 with this week’s inspiring guest, Ashish Rangnekar, CEO/Co-Founder of BenchPrep. Sherry Budziak, Founder/CEO of .orgSource discovered the inside scoop into his wildly successful company. BenchPrep is proud to be the world’s first exam prep mobile app for iPhone. Since 2009, the app has transformed into a Learning Management System trusted by the world’s leading associations and credentialing organizations. In fact, Ashish and his team recently celebrated their app serving professionals in more than 50 countries with over 10 million learners!

This enlightening conversation dives into the history of BenchPrep, the importance and growing popularity of continuing education, and features a sneak peak of Ashish’s recent webinar with .orgCommunity. To watch the full webinar, visit https://videos.orgcommunity.com/mastering-revenue-growth-a-strategic-framework-for-your-certification-training-program. Don’t miss Ashish and Sherry’s ideas for growth and how to increase revenue using a strategic framework for educational programs. Listen in!

Ep 75: Elevating Member Communication and Engagement through AI Advancements

Ep 75: Elevating Member Communication and Engagement through AI Advancements

Our Featured Guest for this week is Jay Daughtry, the Chief Communications Officer and Owner of C-cubed. With an extensive career spanning over two decades, Jay has established a robust reputation in account management, business development, marketing, and communications. C-cubed specializes in supporting clients across marketing, communications, and business development domains, often assisting organizations in expanding their capabilities through novel initiatives like test cases and pilot projects. Drawing from a diverse array of client experiences, Jay provides a unique perspective on associations and their operations. In this episode, he shares his insights, as well as his vision for the future of marketing in relation to new trends such as the application of AI. Stay tuned!

Ep 73: Advancing Association Pricing Models for Financial Sustainability

Ep 73: Advancing Association Pricing Models for Financial Sustainability

Our guest this week is Dr. Michael Tatonetti, a Certified Association Executive and Certified Pricing Professional on a mission to advance associations in their pricing models for financial sustainability. As the Founder of Pricing for Associations, he and his team work with associations to harmonize pricing and value across membership, education, sponsorship, events, and marketing. Michael is also a proud Association Forum Forty Under 40 honoree for his dedication to the association field. For this episode, Michael talks about pricing strategies for boosting member engagement and some best practices that he thinks association professionals should be using. 

Ep 72: The AI Revolution: Navigating the Potential Impact and Perils

Ep 72: The AI Revolution: Navigating the Potential Impact and Perils

Welcome to episode 72 where Amy Williams, MSIMC, President and CEO of Hydra Communications LLC and Senior Consultant at .orgSource, and Jane Pearson, Vice President, Marketing and Communications at .orgSource, embark on a captivating journey through the vast landscape of artificial intelligence. In this thought-provoking episode, we delve into the transformative power of AI and its far-reaching implications for associations, exploring both the remarkable possibilities it offers and the potential dangers it presents. Join us as we navigate the intricate ethical, social, and economic dimensions of AI, understand how it is reshaping various sectors, uncover its potential for positive change, and delve into the critical discussions surrounding responsible AI development. Get ready to embark on an eye-opening exploration of AI’s impact and the imperative of shaping its future for the benefit of associations and beyond.

Ep 71: Embracing the Dynamic Fusion of Technology and Culture

Ep 71: Embracing the Dynamic Fusion of Technology and Culture

This week’s guest is Patrick Dorsey, Senior Vice President of Marketing at Impexium. Patrick is responsible for the positioning; demand generation; CRM and automated marketing initiatives; as well as the integrated marketing efforts for Impexium, Billhighway and Greekbill. With over 25 years of experience across all marketing disciplines, he has designed and executed dozens of marketing initiatives focused on helping associations establish market leadership and exceed business objectives For this discussion, Patrick talks to us about the relationship between technology and culture, and the the biggest misconceptions that association professionals have about technology needs. Let us take a deep dive on how the most successful organizations use technology to leverage and maintain a healthy culture for their staff and members. 

 

 

Ep 68: Drowning in Data – Identifying Event Data Points Most Beneficial to Associations

Ep 68: Drowning in Data – Identifying Event Data Points Most Beneficial to Associations

This week’s guest is Vinnu DeShetty, CEO and Founder of EVA Event Tech Hub. In this episode, Vinnu talks to us about key event data points that associations need to collect. With the gaining popularity of virtual events, associations now have a new layer of data that they’ve never collected before. No, event data is not new. Yes, there seems to be a lot more of it. Gone are the days when event data stays in its registration silos. Associations want to know what to do with data that can provide them insights that can help the entire organization.

Ep 67: Achieving Growth with a Quality-First Approach

Ep 67: Achieving Growth with a Quality-First Approach

This week’s guest is Jennifer Pitts, Vice President of Products, Programs, and Certification at the National Association for Healthcare Quality. Jennifer is a strategy-focused leader with an extensive background in growing the business of education and certification, as well as, developing talent. In this episode, Jennifer talks to Sharon Rice, Managing Director of Business Strategy at .orgSource, about how NAHQ exemplifies the benefits of a quality-first approach to business. From managing change and transition in digital markets to supporting your team in adjusting to new or disruptive circumstances, this is a must-listen for all growth-driven leaders of organizations. 

Ep 65: How Marketing Strengthens an Organization’s Culture

Ep 65: How Marketing Strengthens an Organization’s Culture

This week, our guest is Jennifer Michalek, Assistant Executive Director for Marketing and Communications at the Radiological Society of North America. Trained in situational and servant leadership, Jennifer heads multiple departments, a staff team of 40, and has led numerous committees and initiatives throughout her career in association management. In this discussion, Jennifer talks to us about how she supports a positive culture in such a large association and the challenges her team encounters along the way. As marketing teams usually play an important role in helping departments across the organization be aware of the values and mission, she shares with us some of the strategies her group uses to put everyone on the same page. Don’t miss this great conversation!

Ep: 64: Building and Restoring Trust in Your Organization

Ep: 64: Building and Restoring Trust in Your Organization

How important is trust in your organization? How can it impact working relationships and the success of an organization as a whole? This week’s guest, Bill Bruce, CEO of the American Association of Nurse Anesthesiology, talks to us why he made building trust a cornerstone of the beginning of his career as an association CEO. He dives deeper on why it is absolutely essential to address trust issues from a very intentional perspective for an association to survive and advance collectively.

 

 

 

Ep 63: Elevating Engagement: Uncommon Strategies for Creating a Thriving Member Community

Ep 63: Elevating Engagement: Uncommon Strategies for Creating a Thriving Member Community

This week’s guest is member engagement specialist, Amanda Kaiser, who is also an author and sought-after speaker who has presented in many prominent association venues. In this episode, Amanda will talk to us about member engagement strategies that associations can implement in 2023. She also talks about her new book, “Elevating Engagement: Uncommon Strategies for Creating a Thriving Member Community,” and how it will make a difference within the association space. The book will be available on Amazon on Valentine’s Day. Preorder a copy now! 

EP 62: Seek to create value with the social enterprise mindset

EP 62: Seek to create value with the social enterprise mindset

Social enterprise is growing in popularity, especially since the pandemic. This week’s guest, Dr. Catherine Lada, CAE, explains to us what social enterprise is and the benefits and opportunities for associations that adopt this mindset. She also goes on to explain why it’s important to align social enterprise activities to an organization’s mission and strategic goals. If your organization is new to social enterprise and doesn’t know where to start, listen up as Dr. Cathy has some great advice for you!

EP 61: USING THE POWER OF PERSUASION IN YOUR ORGANIZATION

EP 61: USING THE POWER OF PERSUASION IN YOUR ORGANIZATION

This week’s Association 4.0 podcast episode is a must listen with our guest Adele Cehrs, CEO and Founder of the Convincing Company. In this episode, Adele shares her interactions with President Joe Biden and talks to us what a globally recognized publicist can teach associations about using convincing techniques to engage and attract members. If you think it’s impossible to change someone’s mind about something, start listening in. You might learn a thing or two!

Ep 60: Increasing Demand of Immediacy in Communications

Ep 60: Increasing Demand of Immediacy in Communications

Our guest for this week is Dick Knapinski, Director of Communications at the Experimental Aircraft Association. EAA is the only association that offers the fun and camaraderie of participating in the flying, building, and restoring of recreational aircraft with the most passionate community of aviation enthusiasts. Dick talks to us about the EAA’s annual mega event and how it brings the biggest crowd of flying enthusiasts all over the nation and the world! He also delves into the organization’s biggest challenges and opportunities, the different strategies they employ in attracting the younger generation to become new members, and how they use technology to advance their communications goals. 

 

Ep 59: Key Marketing Trends and Strategies for 2023

Ep 59: Key Marketing Trends and Strategies for 2023

Our co-hosts for this episode are marketing mavens Amy Williams, MSIMC, President and CEO of Hydra Communications LLC and Senior Consultant at .orgSource, and Jane Pearson, Vice President, Marketing and Communications at .orgSource. They’ve come together to discuss the marketing trends to watch out for as we approach the new year. From quantifying marketing efforts to paying attention to content strategy and mapping, this is a must-listen for marketers in and out of the association space.