Category Archives: Best Practices

Ep 16: The Evolving Landscape of Association Sponsorship



In this episode, Kevin Ordonez, .orgSource President and Managing Director of Digital Strategy, interviews Lewis Flax, President of Flax Associates, on the changing landscape of association sponsorship. Find out what’s hot and what’s not, what sponsors REALLY want, and how your organization can best cater to your partners – all these and more so make sure to hit the play button!


The Impact of Low Touch Economy on Associations – What Is Your Strategy in the New World?



The Low Touch Economy is both a complication of the pandemic and a feature of digital business. In this episode, Sharon Rice, .orgSource Director of Business Strategy and I share the outcomes of research that our company conducted to learn how associations are navigating this new environment. We’ll focus on behavioral shifts, opportunities for innovation, and economic scenarios and strategies