This week’s guest is Chris Gloede, Chief Consultant at Ricochet. For over 25 years, Chris worked on-the-ground driving marketing experimentation and change for the world’s most notable brands, including BP, Chrysler, Kraft, Unilever, and more. He later brought innovation culture to the American Bar Association as its first-ever Chief Marketing Officer, reversing decades of membership decline. Chris and his team at Ricochet help associations and law firms leverage modern marketing technologies and strategies to build stronger connections to prospects, clients, and members.  Join us for this exciting conversation as Chris shares his view on the challenges and opportunities that associations experience while implementing MarCom technology, the impacts of AI, and his opinion about the best structures for future success.

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