Ep 65: How Marketing Strengthens an Organization’s Culture

This week, our guest is Jennifer Michalek, Assistant Executive Director for Marketing and Communications at the Radiological Society of North America. Trained in situational and servant leadership, Jennifer heads multiple departments, a staff team of 40, and has led numerous committees and initiatives throughout her career in association management. In this discussion, Jennifer talks to us about how she supports a positive culture in such a large association and the challenges her team encounters along the way. As marketing teams usually play an important role in helping departments across the organization be aware of the values and mission, she shares with us some of the strategies her group uses to put everyone on the same page. Don’t miss this great conversation!

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