Month: November 2022

Ep 59: Key Marketing Trends and Strategies for 2023

Ep 59: Key Marketing Trends and Strategies for 2023

Our co-hosts for this episode are marketing mavens Amy Williams, MSIMC, President and CEO of Hydra Communications LLC and Senior Consultant at .orgSource, and Jane Pearson, Vice President, Marketing and Communications at .orgSource. They’ve come together to discuss the marketing trends to watch out for as we approach the new year. From quantifying marketing efforts to paying attention to content strategy and mapping, this is a must-listen for marketers in and out of the association space.

Ep 58: Promoting Positive Workplace Culture in Your Association

Ep 58: Promoting Positive Workplace Culture in Your Association

Do you know your team well? Do you know what they’re excited about? Do they feel supported by you? Our guest for this week, Kate Emshoff, Director of Business Operations at the American Medical Association (AMA), talks to us about the shifts in workplace culture that the AMA did as a result of the pandemic. In this episode, she also shared her thoughts on what leaders can do to make the office a place where employees enjoy coming to work, with emphasis on creating a women-friendly workplace, where female talent can maintain a healthy balance between work and family responsibilities.