Month: July 2022

Ep 50: Advancing Educational Programs to Increase Value for Members

Ep 50: Advancing Educational Programs to Increase Value for Members

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Our guest this week is Elizabeth Lepkowski, Chief Learning Officer at the American Academy of Clinical Endocrinology. She has also served as director of education at the American Society of Anesthesiologists and e-learning manager at the American College of Chest Physicians. Today, she shares her thoughts on education in the association industry and how programs are growing and changing, and what her organization is doing to meet those needs.

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Ep 49: A Customer-Centered Approach in a Crowded Market

Ep 49: A Customer-Centered Approach in a Crowded Market

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In today’s business landscape, technology enables digital transformation at warp speed. A customer-centered approach is critical to combat challenges as members expect you to cater to their individual preferences. Our guest for this week, Patrick Dorsey, EVP Marketing at Impexium, shares with us the new face of membership management and how to deliver intuitive and valuable services to your members to further your association’s mission.

 

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Ep 48: Crafting a Winning Member Engagement Strategy in the Digital Age

Ep 48: Crafting a Winning Member Engagement Strategy in the Digital Age

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Our guest for this week is Amanda Kaiser, a member engagement specialist and also an author and sought-after speaker who has presented in many prominent association venues. Recently, Amanda partnered with Matchbox Virtual Media to co-create the Virtual Networking Incubator and she shares what they discovered in that project. She also talks about the collaboration with Dynamic Benchmarking to develop the New Member Engagement Study and learn the trends in engaging new and old members. Lots of gold nuggets here. Don’t miss!

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