Ep 34: Uncertain Times Sharpen Focus on Inclusion and Diversity



The pandemic, albeit a difficult time, opened so many break throughs for innovation in the association space. This week’s guest Jacqualine Price Osafo, MBA, Executive Director at Society of American Archivists, talks to us about how the changes and opportunities in the midst of today’s business landscape opened more doors to shine light on diversity, inclusion, and accessibility.

 

 


Ep 33: Accelerating Initiatives in an Era of Disruption



Join us this week as our guest, Dean West, President of Association Laboratory, talks to us about how the pandemic accelerated initiatives in the association industry—what could have taken five years is now only taking a couple of months to execute. With lots of pros and cons, Sherry and Dean discuss that while face to face meetings are still very much important, associations are currently still finding their feet in balancing and incorporating traditional and virtual strategies to extend substantial reach in audience. We know a lot of association executives have a lot to say about this topic so leave us a comment below!

 


Ep 31: Using the Power of Data in Growing Your Association



How are you using your data? Are you using it correctly in your association to make a difference? This week, John Challice, Senior Vice President of Business Development at Hum, talks to us about the value of data and its strategic components. Join the conversation as Sherry and John discuss the reasons why first party data is the key to moving to the next level of member value and why associations should learn how to use it to their advantage.

 

 


Ep 30: Curiosity Drives the Growth Mindset



Breaking down silos to get the right people who can perform the job is not an easy task. Apart from having the right technology, Eric O’Connor, Chief Growth Officer of the American Association of Nurse Anesthesiology, talks about why identifying people in your organization that have the innate need to grow and make a difference and giving them the right opportunities is an important starting point of digital transformation.

 

 

 


Ep 29: Ramping Up Digital Transformation in the Hotel Industry



Digital transformation in the hotel industry started way before the pandemic, but the crisis gave it the push it needs down the hill. This week’s guest, Bill Elliot, President & CEO of the Wisconsin Hotel & Lodging Association (WHLA), shares some insights on the things WHLA did to keep their heads above water, while taking a step back to look at internal systems that will help increase productivity and efficiency.


Ep 28: Shifting the Paradigm to Focus on Staff Well-Being



Join us this week with our guest, Stephen Peeler, Executive Director at Infectious Diseases Society of America Foundation. Sherry and Stephen talk about how the IDSA Foundation saw the pandemic as an opportunity to not only change its business model but also the way it thinks about its staff. The organization concentrated on what it was going to stop doing to effectively ramp up its pandemic preparedness and response.


Ep 27: Building the Framework for a Healthier Work Environment



Join us this week as our guest Nancy MacRae, CEO of the Emergency Nurses Association, talks about leadership during and post-pandemic. Tune in as Sherry and Nancy discuss how the pandemic strengthened the value of associations and how they can continue to represent and grow impact by delivering value and being adaptable.

 

 


Ep 26: Reinforcing Relationships Through Member Engagement and Experience



Join us this week with our guest Geoffrey Brown, CEO of the National Association of Personal Financial Advisors, as we discuss how member engagement and experience, when done the right way, can deepen your association’s relationship with your audience and can make you an indispensable part of their lives.

 


Ep 25: Utilizing Emerging Technologies to Solve Communication Problems



Hybrid events seem easy on paper, but execution is a totally different story. If you don’t have the right people and the right technology, it could be your biggest nightmare. Tune in as Sherry Budziak interviews Laird Crawford, owner and CEO of Ian Ryan Interactive, to discuss how the Innovation Summit was seamlessly blended into an in-person and online event, and all other media services that associations can utilize to economically meet their communication needs.